Not everyone who requires a website is a designer and knowing where to start in building one can be challenging. Consumers often invest a great deal of time reviewing and evaluating companies online prior to making a purchasing decision, so if your website doesn’t strike them as professional and legitimate, they will move on to your competitor. Likewise, if you don’t have a website, they’ll never find you.
Think of your website as an online representation of your image and brand that can be viewed by a worldwide audience. Since you have one opportunity to make a first impression, hiring a professional mitigates any risk. Since there are a plethora of reasons for contracting a professional to design your website, we’ll share the “Top 5 Reasons for Hiring a Professional to Build your Website”.
A web design team will review and evaluate your business, along with your offering, to best understand your unique value to the customer. Will your site be solely for informational purposes, or do you want to generate walk-in or online sales? What products or services are you offering? And finally, what are your goals and objectives?
Armed with the critical elements to meet your specific needs, an experienced web designer will develop a strategy to properly convey your value-added proposition to your intended audience.
A professionally designed website can showcase you in the best light, giving your business a competitive advantage in the marketplace. Professional web designers are experienced in knowing how to properly and effectively convey your message using fonts, colours and graphics, making you an authority.
A website needs to be user-friendly and simple to navigate. If the landing page is too busy, people won’t stay to browse, so it’s important that the site is clean and easy to read. Visitors to your site must be able to find information about you quickly and easily; if your site isn’t properly and systematically laid out, people will get frustrated and leave.
A prime focus for a professional web designer is keeping the right balance between simplicity and functionality so that visitors can easily navigate your website. And with mobile digital media time now being significantly higher at 51% compared to desktop (42%), that includes people who are viewing your site on a mobile device.i
A professional web designer understands the importance of designing your website to be search engine friendly. This is not a one-shot deal – it’s an ongoing process that involves keywords and regular updating of content to keep it relevant and fresh.
SEO, or Search Engine Optimization, is a technique used by professional web designers to help your website achieve better rankings from search engines. Think about it this way - If search engines can’t locate your site easily, neither will your potential clients.
Since keeping SEO current is an ongoing process, a website is never complete. Websites require ongoing maintenance to stay relevant in their respective industry. Technology is always changing and improving and for websites to remain successful and popular in the search engine rankings, it’s important that they are current. When you hire a professional web design team, you’ll have peace-of-mind knowing that their webmaster services will keep your site up to date.
Making a good first impression and staying ahead of your competition are key to having a successful online presence. A professionally designed website instills confidence, which elevates comfort levels in those looking to make a purchasing decision.
Don’t trust your professional image to chance. Call an experienced design team who will build a highly functional and productive website to showcase your brand.