About Us


Entrepreneurs with a passion for helping small businesses put their flag on the map, our team is comprised of industry professionals who “get” the life of the small business owner.

We’re not about big-budget ad campaigns – we believe in effective communications that deliver measurable results in the shortest amount of time.

We work hand-in-hand with our clients to develop the most comprehensive web design and marketing solutions to help clients reach their audience, grow their business and ultimately increase revenues.

We strive to turn out the best possible products that consistently meet the highest of standards. Our complete dedication to the needs of clients means that we offer our full support, including after-sale support.

Our Commitment

  • We will provide you with friendly, personalized service that focuses on your specific needs and goals.
  • We will diligently work on your project to move it along as quickly as possible, while continually keeping you in the loop. A timeline will be agreed to up front and we will stay on schedule and deliver each phase on time, on budget with the kind of results you can be proud of.
  • We will communicate with you on a regular basis as we work on your project so that it reflects your vision, meets your specifications and fulfills your objectives. You can expect it to reach your target audience, increase market awareness to build your brand and ultimately grow your business.
  • We will come up with many different ideas and options for you to choose from. You’ll love some and others, not so much. You will be educated about the available marketing opportunities to effectively grow your business.
  • Focal Designs will never bill you with anything not agreed to up front. There will be no hidden costs. Our proposal will specify exactly what the project entails. If you request changes down the road that are impossible to incorporate without adding costs, we will notify you of this. You will never be surprised by additional costs when you receive our final invoice.

Fariba Daei

Fariba Daei – Creative Director & Online Strategist

The founder of Focal Designs, Fariba is also its lead designer. A highly dedicated professional, she has a talent for translating concepts and ideas into original, compelling designs for print, online and multimedia formats. Her unique artistic vision is highly sought after for a broad spectrum of creative projects, but it’s her ability to translate these into quantifiable, effective campaigns that deliver measurable results that really makes the difference for her clients.

Aileen Provan

Aileen Provan – Branding & Communications Strategist

Aileen brings 20 years of advertising and marketing experience to the team. Working with major advertising agencies, she provided strategic leadership and guidance to clients in all aspects of their branding and communications endeavours. She has worked with a broad spectrum of sectors, including technology, not-for-profit, financial services, manufacturing & distribution, telecommunications… and even auto-racing! Working in both B-to-B and B-to-C forums, she has helped local and international clients to build brands, expand reach, and engage customers. Her mantra: if you can’t measure it, DON’T do it!

You can be confident when you refer friends and colleagues to Focal Designs that they will also benefit from Our Commitment.

They will certainly thank you for the referral.